When we run a business, how do we know what we are doing right and wrong? Give your customers the upper hand and encourage them to give you feedback on services, products and customer service! This will improve your team and help you build a better business based on your target audience. If you ask for feedback, you will know exactly what your customers are thinking and wanting.
There are many ways to attract the attention of your customers for feedback. You can ask via email, mobile app, website form, “tip jar” in your store or by mail. Pick ways that make it easy for your customers as well as easy for you to receive and sort the information. When you are sending these requests out, keep in mind that your customers will be more likely to respond if you have an incentive attached. For example, a loyalty program would be a good option. We’ve all heard that the customer is always right and while we may not believe this to be 100% true, we can use their opinions and perception to our advantage. Try it!