Industry News

Posted by editor on May 22nd, 2013

4 Reasons You Should Have Clear Business Goals


General goals to increase revenue or come out with a new product aren’t enough— in order to acheive the success you want, you need to create and record concrete and specific goals.

Here are 4 reasons to do it:

1.) Measure Success: Setting goals for each quarter and even each year allow you to have a much more holistic approach to where you want your business to be in the future and what is needed to get it there. It also holds you accountable to have measurable goals for success.

2.) Leadership Team Cohesion: Setting goals helps unify everyone to know what they are working towards and justify decision making along the way. It’s motivating to know what part of the goal you are contributing to.

3.) Knowledge is Power: The more you know about what your business should be tracking towards, the better prepared you are to make decisions. Constantly ask yourself what will help you reach your goals.

4.) Reassess Goals Mid-Year: Having written goals doesn’t mean they are set in stone. Augment as necessary based on circumstances.

Original content found HERE

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Pinnacle’s Perfect Recipe for Advertising #5 – Size, Space & Color

Posted by editor on May 21st, 2013

Size, Space, Color Advertising Tips

Pinnacle’s Perfect Recipe for Advertising #5 – Size, Space & Color

Time For The Frosting!

There are many ways to create the look of your ad. How small or big should it be? Should there be a lot of color or just the basic black and white? How much information should you include? Does it really matter? When deciding how to create your ad remember this: it DOES matter! Here are some basic steps to consider:

1. Clutter Free – too much information can become confusing to read and will get passed over by your potential customers. Instead, stick to the important stuff. Name, location, business hours, and a few promotional phrases that are eye-catching and represent what your business is about.

2. Full Color is Supreme! Black and white can get lost in the mix. Customers respond to color advertising. Don’t go neon crazy, but make sure your ads are in full color so they stand out and look professional.

3. Choose Multiple Headings. When including your ad in your local telephone directory and your online directory, don’t just stick to one heading. The more visible you are, the better chance you have of reaching your target audience. Just make sure each heading is relevant to your business.

4. Bigger is Better – it’s true! Your ad will stand out and you will be able to include more important information without cluttering up the space.

Stay tuned in for next week’s tips and tricks as we look at adding the Sprinkles – Photos and Illustrations!

 

Business Of The Week

Posted by editor on May 20th, 2013

Business of the Week: Brooks Tire & Auto | Dexter, ME

Brooks Tire & Auto
Herbert and Marilyn Brooks started a restaurant at this location on the ’45th Parallel’ in 1967. Herbie branched into auto sales, garage repair, and auto rental when the restaurant closed. Herbie and sons, Brent and Butch, worked together until Brent retired in 2008. Butch now manages all aspects of the garage and Herbie buys and sells the used vehicles.

Brooks Tire & Auto
Corinna Rd
Dexter, ME 04930
Phone: 207.924.7149

Check out their profile on localsolution.com!

Original content found HERE

 

 

localsolution.com Recommendation

Posted by editor on May 16th, 2013

localsolution.com Recommendation | Netzer’s Bemidji Floral | Bemidji, MN

Check out what Alice Storey says about Netzer’s Bemidji Floral:

Did you know that you can view recommendations of local businesses on localsolution.com? When you need help finding just the right place to do business, check out localsolution.com to see what others have to say. You can also submit a recommendation and share what services or products great local businesses have to offer. Check it out today at localsolution.com or search on the go with our localsolution app for iPhone®, iPad® and AndroidTM!

To view this business listing, click HERE

 

Industry News

Posted by editor on May 15th, 2013

How Your Business Can Use the New Facebook Cover Photos

As of March 6, Facebook’s rules state that cover photos may not include more than 20% text. But the previous restrictions that were in place were removed.
There was some initial confusion about how the 20% text area was measured, so Facebook came out with a post that clarified how this area was calculated and what was acceptable.

More original content found HERE

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