Posted by editor on June 7th, 2016
… a helpful tip from Kathy in our Accounting Department.
Here in the North Country, heating and electrical bills are much higher in the winter than summer. I have learned over the years to add extra money when paying these during summer and will actually be months ahead, easing our budget for the first 3 to 4 months of winter. This is very helpful for holiday gift-giving too.
If you have a seasonal business with most of your income during warmer months or vice-versa, start paying ahead on bills you may have a hard time paying during the non-busy months of the year. Some businesses don’t send monthly statements when nothing is owed, but you can always make a reminder to send them an extra payment.
Contact those whom you do business with to set up a system that will help you stay ahead of the game.
Posted by editor on May 17th, 2016
Brands are built from your businesses performance, customer service, personality, communication and more. It is what sticks in people’s mind once they have finished their interaction with you and your business. When a consumer has a great experience with a business, they will continue to come back, tell their friends, and will seek to develop a loyal and lasting relationship with you. Fact is, it’s your customers who will ultimately define your brand based off their interaction and experience with your business, but by selecting and communicating your values and guidelines, you’re able to influence how your customers will relate to your business.
So, how do you build a great brand?
- Establish your purpose. What does your business do for people and why does your product or service matter.
- Build your personality, and identify the core values of your business. Define the culture of your company.
- Communicate your brand through your marketing efforts, focus on consistency and who your target audience is.
And it doesn’t stop there. Whether your business is brand new or 26 years old, its best to take time now and then to reflect on these brand basics to see if you are still on track to where you want your business to be, or if some change is necessary.
Posted by editor on May 10th, 2016
The goal with any brand is to build value and trust with current and future customers. Therefore your brand needs to send the right message to the right people. Branding isn’t only about the words you use, but also the tone. Do you want your customers to feel warm and fuzzy or do you want them to feel energized and alive? If you are sending mixed messages it could easily leave your customers confused, sending them directly to your competitor.
Choosing a creative design with your message adds to the overall tone, and will enhance the emotion you want your customers to experience. You can draw their eye to a certain word in your message and use a particular color to create a specific feeling. For example, you can use purple and gold coloring to accentuate words and create a luxurious feeling.
The final piece to the brand puzzle, is how you showcase your message, tone, and design to your customers. Your brand needs to be consistent across all platforms whether it’s Facebook, your website, your leader head, or your print ad. You wouldn’t want Facebook to feel luxurious while your website feels environmental.
When these elements of words, tone, and design are consistent across all platforms, the result is a cohesive and strong brand that your customers will recognize and trust.
Looking to create a consistent brand? Contact Pinnacle to see how we can help.