Posted by editor on October 18th, 2016
“Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.”- Business Insider. This is three times more clicks than any other digital ad format. This is amazing. Creating a video for your business is a smart decision. You can link videos to your website or send it solo through the world of television or internet. The great part is you can make as many videos as you need in order to make sure your message, tone, and brand are portrayed the way you want. Another great benefit to video advertising is people share them! You could be targeting one audience and it could reach another audience you did not think it would. Video ads can spread like wild fire, so your hard work in making one would not go to waste. Purchasing a video advertising package would be a great benefit to your business.
If you want to explore your options with video advertising, We Can Help!
Click HERE! http://www.pinnaclepub.com/video
Posted by editor on October 11th, 2016
As times change we need to adapt if we want our business to be successful. Let’s do what works. Advertising online is an excellent way to promote your business. We find everything online these days and we need to join the party. Stand out with banner ads or display boxes on google ad words, localsolution.com, facebook, and other online sources. These ads can help you rise above your competition. Benefits of online advertising are great! You can specifically target the audience you want as your customers as well as grow your brand through promotion of your business on these online sources. The more your brand is seen the more you will build recognition of your name. There are many more benefits to advertising online. Think about it!
If you want to learn more click here! http://www.pinnaclepub.com/products-services/online-display-advertising
Posted by editor on October 4th, 2016
It is time to create a website for your business. That is a great decision! Running through the process can be a great experience. You have altered it to your exact specifications and it is ready to go. Now what…? Your work is not done! To have a successful website there are a few things you need to do. First and most important, Get the word out! If no one knows your website exists, it will be hard to know your business does. This will also help with the common questions that you seem to answer far too much. Another thing you can do to help promote your website is linking social media sites to your website. Do you have Facebook? Twitter? Link these to your website and you will bring more traffic. It’s about making the right people aware of what you have to offer. Google is a search engine site that is one of the most popular in the world. If you submit your business listing to google places, you will allow the public to see what your hours are, where you are located and as well as a link to your website. When you are searching for hours, a menu, services or different offers on a business website you expect it to be current information. If it is not current information, you will not receive the outcome that you would like to achieve. Keep your website up to date! If you do this, you will not have any confusion and your customers will be able to access information easily. Follow these steps and success will be in your future!
If you would like to learn more– http://www.pinnaclepub.com/products-services/tips-for-success
Posted by editor on September 27th, 2016
$$$-What feeling comes to mind when you see these signs? Excitement? Stress? Dealing with finances is never an easy task. When you are trying to run a household or even a business, it is very stressful. It doesn’t have to be! Set aside time to go over your budget. This will allow everyone to be on the same page. Managing your books will be the most challenging part. You need to be smart about who is keeping track of each transaction. Hire someone to help with all the finances. This will make it easier on you as the business owner to manage the rest of the business. You will still be included in the decisions however you will have someone who is focusing on your books to keep the company flourishing. Plan Ahead! Start paying bills earlier then the due date. This will help reduce stress when the busy season sneaks up on you. Be Smart! Knowing what is going on in every aspect of your business is important. As long as you make wise decisions you will grow and your company will succeed.
Posted by editor on September 20th, 2016
“When customer service is given the credence it deserves, only then do companies get to see what “word of mouth” is all about.”
Frustrated? Upset? Have you ever had a bad experience with a business that left you not wanting to come back? Customer service is very important to any company. Educating yourself and knowing how to approach problems to receive the solution both parties want is the main goal. When addressing an issue it may be hard to know exactly what avenue to take with a customer that is upset. You know exactly how it feels to be the other person on the other end of the phone. It is your job as a customer service extraordinaire to take the proper steps. The CARP method is a 4 step method that can help you in a difficult situation. When in doubt use the CARP method!-
- Control the situation
- Acknowledge the dilemma
- Refocus the conversation
- Problem solve so the customer leaves happy
These easy steps can be followed and will assure you receive the results both parties want.