Use Social Media To Find Your Next Great Hire

Posted by editor on June 21st, 2016


Having trouble attracting new talent to your business? With the power of Social Media, recruiting the best and brightest new hires to your business has never been easier. Social Media’s dynamic nature consistently offers a wide variety of resources to employers searching for the best person for the job.

Here are some tips to increase the number of responses for the job postings in your business:

  • Post information about an open position on your company’s Facebook page, and then encourage your current employees to help spread the word by sharing the post. Don’t forget to include a relevant photo or video as these generate a higher number of responses.
  • Diversify the type of posts you make to your pages and highlight what your business has to offer a future employee. Posts offering examples of your office’s culture can give prospective employees a better idea of what it might be like to work for you.
  • Share an update on LinkedIn to let your followers know you are hiring. Mention the open position and ask anyone interested to contact you. You can check out the profiles of any professionals who respond and based on their connections and recommendations choose whether or contact them for an interview.

These are only a few of the tools available for recruiting through Social Media. Utilize your connections to reach out to new talent and find the right fit for that open position in your business today.

Learn about Pinnacle’s social media management HERE!


Stay Ahead Of Your Bills…

Posted by editor on June 7th, 2016


… a helpful tip from Kathy in our Accounting Department.

Here in the North Country, heating and electrical bills are much higher in the winter than summer. I have learned over the years to add extra money when paying these during summer and will actually be months ahead, easing our budget for the first 3 to 4 months of winter.  This is very helpful for holiday gift-giving too.

If you have a seasonal business with most of your income during warmer months or vice-versa, start paying ahead on bills you may have a hard time paying during the non-busy months of the year.  Some businesses don’t send monthly statements when nothing is owed, but you can always make a reminder to send them an extra payment.

Contact those whom you do business with to set up a system that will help you stay ahead of the game.


Real Photos vs. Stock Photos

Posted by editor on May 24th, 2016


Using your own photos on your website as well as your social media platforms is far more beneficial than using generic stock photography.

Personal photos of your business, employees, and special events, showcase who you are, what you stand for, what customers can expect when they visit, and can create more engagement and interest from your viewing customers.

Customers want to see the authenticity, value, and uniqueness your business has to offer above another. Real photos of your real business and real services will represent the qualities a potential customer will relate to, and in turn, trust. Take a picture of your store front, of your cashier, of the sales person, or even of an employee gathering. Potential customers will get used to seeing the faces behind the business and will feel more comfortable coming to you for their needs, as well as recommending your business to their friends and family.

Take a look at these two examples:

The one on the top is stock photography and the one on the bottom is an authentic picture of the business.

The photo on the bottom allows you to see who is behind the bar, who comes to visit and what kind of atmosphere to expect. If you were to present your business as the one on the top you could mislead potential customers into believing you are something you’re not.



Taking your own photos and showing off your authentic and unique business self is going to set you apart from your competitors, and bring in the customers who have decided that you are the you they wish to do business with.


How Do You Build a Great Brand?

Posted by editor on May 17th, 2016


Brands are built from your businesses performance, customer service, personality, communication and more. It is what sticks in people’s mind once they have finished their interaction with you and your business. When a consumer has a great experience with a business, they will continue to come back, tell their friends, and will seek to develop a loyal and lasting relationship with you. Fact is, it’s your customers who will ultimately define your brand based off their interaction and experience with your business, but by selecting and communicating your values and guidelines, you’re able to influence how your customers will relate to your business.

So, how do you build a great brand?

  • Establish your purpose. What does your business do for people and why does your product or service matter.
  • Build your personality, and identify the core values of your business. Define the culture of your company.
  • Communicate your brand through your marketing efforts, focus on consistency and who your target audience is.

And it doesn’t stop there. Whether your business is brand new or 26 years old, its best to take time now and then to reflect on these brand basics to see if you are still on track to where you want your business to be, or if some change is necessary.


Use Consistent Branding in Your Marketing

Posted by editor on May 10th, 2016


The goal with any brand is to build value and trust with current and future customers. Therefore your brand needs to send the right message to the right people. Branding isn’t only about the words you use, but also the tone. Do you want your customers to feel warm and fuzzy or do you want them to feel energized and alive? If you are sending mixed messages it could easily leave your customers confused, sending them directly to your competitor.

Choosing a creative design with your message adds to the overall tone, and will enhance the emotion you want your customers to experience. You can draw their eye to a certain word in your message and use a particular color to create a specific feeling. For example, you can use purple and gold coloring to accentuate words and create a luxurious feeling.

The final piece to the brand puzzle, is how you showcase your message, tone, and design to your customers. Your brand needs to be consistent across all platforms whether it’s Facebook, your website, your leader head, or your print ad. You wouldn’t want Facebook to feel luxurious while your website feels environmental.

When these elements of words, tone, and design are consistent across all platforms, the result is a cohesive and strong brand that your customers will recognize and trust.

Looking to create a consistent brand? Contact Pinnacle to see how we can help.